Following the recent appointment of Suzanne Salerno as chief financial officer of HandsOn Systems, the Maltese technology company with sister companies across the globe has a firm hand on the financial tiller. Already the required structures have been put in place, enabling the company to be better placed for its expected further expansion. Here Salerno shares her views.
For someone still in her mid-30s, Suzanne Salerno brings considerable industry experience to her position. Very much a hands-on person, she has an enquiring mind and has always taken interest in business operations.
Her first job was as an office manager in a foodstuff importer and manufacturing company. Yet she always liked finance and gravitated towards that business function, despite having graduated with a BSc in business and computing.
In every position she held, she sought to grow and learn something new.
“I always try to understand how the business operates and how processes can be improved,” she says.
“I believe synergy needs to be achieved among different business units for the company to operate effectively. The finance department is there to provide senior management with information necessary to make strategic decisions, such as markets or projects to pursue. Gaining a deep understanding of the business is critical and it is imperative to regularly meet with the board and collaborate with managers.”
Salerno later moved on to an accounting and business advisory firm, where she completed her ACCA and obtained the CISA certification. Here, she focused on conducting compliance audits. She worked in marketing, manufacturing, and retail companies as part of her career path, where she was responsible for the finance function, with involvement in project management and other business operations where she acquired much of her expertise.
Never one to be afraid of a challenge, Salerno will always volunteer for something new. She believes in listening from multiple perspectives.
“Understanding others’ perspectives, needs and goals can significantly enhance your ability to gain clarity around the context. Each individual can add value to the company and help you make better decisions, in the end,” she says.
Each individual can add value to the company and help you make better decisions
“In business, the finance function helps to meet the company’s goals and objectives. Financial KPIs (key performance indicators) are set to measure the company’s financial performance. These indicate how well a company is doing regarding revenue and profits. As a CFO, you need to have a firm grasp of the fundamentals of budgeting, analysis, compliance and risk management. My role comes with wide-ranging responsibility and accountability, as well as a high level of job satisfaction.”
Geoffrey Farrugia, chief executive officer of HandsOn Systems, welcomed Salerno’s disciplined approach and can-do attitude.
“Suzanne’s background and experience in business operations and finance will ensure that HandsOn Systems can approach its financial commitments with confidence and can plan for the long term with greater serenity,” he says.
Since she joined, shortly before Melita concluded its investment in HandsOn Systems, Salerno feels the company has already come a long way.
“We have introduced policies and procedures to give us guidance for better decision-making,” she notes.
Melita’s investment will enable HandsOn Systems to extend its product portfolio and to pursue international expansion.
Salerno is a firm believer that women in leadership help businesses to thrive.
“As women, we bring our own set of complementary skills and our unique experiences. Women are likely to be more empathetic, which translates into better team building and stronger work relationships. We take initiatives, strive for results, and practice self-development.”
She believes that in the course of time, HandsOn Systems will become a public limited company (plc). She is of the opinion that this will increase brand awareness and have better access to capital.
“Better brand recognition can lead to more sales. This will also make the company more visible to valuable potential business partners. Credibility and confidence, reinforced by greater transparency, will provide HandsOn Systems with an advantaged position to pursue new projects, new products or new markets,” she concludes.
Melita Limited today announced that it is investing in Maltese technology company HandsOn Systems. The investment will enable HandsOn to extend its product portfolio and to pursue international expansion.
HandsOn Systems specializes in Internet of Things (IoT) solutions and provides three key products; Fleet management, Asset tracking through RFID, and an innovative Usage-Based Insurance solution. The company offers its services primarily in Malta but already has customers in Italy, Africa and the Middle East. Through its melita.io brand, Melita acts as an IoT connectivity platform to local as well as European technology companies
Geoffrey Farrugia, CEO at HandsOn Systems, said: “This investment will assist our growth plans, particularly internationally where there are clear synergies between our solutions and Melita’s connectivity. The unique customer portal which melita.io provides for their IoT customers is easy to use, and very effective, enabling us to manage multiple clients’ projects both locally and internationally.”
Melita provides its international IoT services through melita.io, which provides clients with a dedicated portal giving a high degree of control, safety, and transparency to users. Features include SIM visibility, naming, management, and cost control, as well as automatic triggers and notifications of data usage and SIM status. APIs can be embedded into the platform providing data from thousands of sensors directly into a business’s own application or CRM system.
Harald Roesch, Melita CEO said: “We believe that IoT will be a key enabler of Malta’s future growth, which is why we have invested significantly in IoT infrastructure in Malta, deploying a nationwide NB-IoT network combined with a dedicated IoT connectivity platform. Melita’s focus is on its connectivity expertise which we use to enable companies like HandsOn to provide end-to-end solutions to end customers. We view this investment in HandsOn Systems as another way in which we can support the development of Malta and its technology talent”
Further information on IoT connectivity services from Melita is available at www.melita.io.
HandsOn Systems has won a competitive public transport tender to provide GPS tracking and fleet management services to the Azienda Siciliana Trasporti SpA (AST), which operates a fleet of around 500 buses across the entire Sicilian region.
Work has started immediately and is being coordinated through a subsidiary company, HandsOn Italia SRL, that HandsOn Systems has set up with offices in Palermo, which has trained technicians who will be installing the technology in the buses in five depots spread around Sicily. These are located in Palermo, Catania, Messina, Trapani and Syracuse. Some 120 buses have had their tracking systems installed with work on schedule to install the balance by the end of July.
“HandsOn Systems has been exploring opportunities to penetrate the Italian market for the past two years and is already tracking almost 2,000 vehicles, ranging from ambulances to commercial and leased vehicles,” CEO Geoff Farrugia said. “According to our market research, Sicily was a region where the major national and international players were least active.“ What was a bone for them is the meat for us. We are very much in a David and Goliath situation, with HandsOn Systems being the David. Yet, from the five bidders for the AST contract, we came first, both in terms of price, and in terms of features and capabilities.”
One of the many reasons AST wanted tracking was to ensure that the buses employed on some 120 routes across the island cover the full route, to make punctuality more transparent, and to ensure that their drivers are paid for the amount of distance they covered on the ground, ensuring a fairer system for those owner-drivers who have the longer routes. AST will be monitoring all this from its control room in Palermo, where all the reports and all the data coming in is to be processed and any action taken accordingly.
The Sicily office is to become an extension of the Malta operation since locally HandsOn Systems is experiencing huge growth and needs to maximise on the resources available. “In software, certain projects can be managed and developed remotely. So, we are not only using our Italian subsidiary to serve the market there but also to serve our market, which is close by – same region; same time zone,” Mr Farrugia said.
The Sicily contract is part of HandsOn Systems’ internationalisation drive, which has led to the opening of offices and subsidiaries in the Middle East, Africa and Latin America. “We’re using this project as a launch pad, to continue making a statement that we are capable of penetrating the Italian market with a practical case study,” Mr Farrugia added. “We are now reaping the fruit of our investment over the past three years. It proves that Maltese products, our technology, and our products and services, are competitive in the international market. Also, despite our size and maybe our limited track record, we have demonstrated that we can succeed to land contracts in different countries, especially in Italy, which is quite a developed European country with quite a number of players.”
Aktuaris, a system of usage-based insurance using HandsOn Systems technology, is being introduced in various parts of the world. The company is working closely with several insurance companies in Bolivia through a local partner Gianfranco Gipponi Pessoa and has plans to launch Aktuaris there later on this year. “Since this concept is new to the country, we have to take our time to design marketing and educate the market and the public,” Mr. Farrugia said. “We were not only technology suppliers but also consultants.”
Aktuaris team recently went on a three-day road show visiting seven companies in the United Arab Emirates (UAE), based in Dubai. There was plenty of interest and the visit had a positive outcome. A number of pilot projects are also in the pipeline there.
A plug-and-play solution is being launched in the UAE since theft in this market is minimal. “It is in the interest of whoever takes out this type of insurance policy to use Aktuaris to be able to claim prizes. Although Dubai has the latest technology, many companies did not know about this concept and means of insurance,” Mr. Farrugia
added. However, most insurance companies are run by ex-pats who have heard of this type of insurance and Mr. Farrugia sees an opportunity in this region. The company has also found a strong partner there. Sivan Said, who is Maltese, runs RISC Insurance and has been successfully developing his insurance related business for quite some time. Mr. Said is also going to represent the company in its negotiations with a number of insurance companies.
Mr Farrugia was invited to give a Master Class during the recent international conference organised by the Mediterranean Tourism Foundation. The subject of his presentation was on how RFID (Radio Frequency Identification) technology can be used in the tourism sector to improve the tourist’s experience and increase the operator’s efficiency – both those working in hotels and restaurants and in the sector of tourist accommodation.
The Master Class was well attended, and Mr Farrugia received valuable feedback. Among those who attended the conference was the King of Ghana, Otumfuo Osei Tutu II. Since HandsOn Systems have strong business interests in Ghana, they took the opportunity to present a portrait of the King, executed by local artists Maris Zammit. “This helped to show that we want to continue to strengthen our presence and dedication towards the Ghana market,” Mr Farrugia said.
In fact, HandsOn Systems have recently attracted investment from a Ghana businessman, Nicky Wilson of Cape3, in their subsidiary company in Ghana. “In this way, we are continuing to strengthen our presence and persist in our efforts to succeed in Ghana. Through this conference, we strengthened both the cultural aspect of Ghana in Malta and the commercial relations our company has with Ghana,” Mr Farrugia said.
As from last month, the system of driving licence penalty points has been applied to all drivers in Malta and not just for those who recently obtained their licence. By accumulating 12 penalty points over the period of a year for various traffic contraventions a driver will lose his licence for a period of two months. The suspension will be lengthened if a further 12 penalty points are accumulated over another period of 12 months. At the start of each year, the 12-points system will start anew.
Many fleet owners have multiple vehicles registered in their name. Fleet owners are ending up with 12 points because of their drivers. HandsOn Systems has the solution to keep track of who was driving a particular vehicle at any specific time.
HandsOn Fleet GPS Tracking and Fleet Management Solution offers a driver identification system through Ibutton or RFID technology. Through our driver identification, the vehicle can be immobilized until the driver presents his Ibutton or RFID card system.
Get in touch to learn more about how your company can benefit from our driver identification solution.